McDonald’s Attempts to Win Back Customers by Adding New ‘Secret’ Sandwiches to Their Menu

While this doesn’t mean lowering prices, they have added some new “remix” items to their menu that they hope will attract an influx of customers to their restaurants. 

However, with people earning less and prices increasing across the board, Restaurant Business reported that people from low-income households are now choosing to eat at home to save money. 

While 5% might not seem like much, with the prices of everything going up, many people, especially those on a low income, are choosing to save money by eating at home rather than eating out. 

MyMcDonald’s rewards scheme allows customers to receive discounts and rewards when ordering through the app. If utilized properly, it could bring back some, if not all, of the customers they have lost. 

Social media users tend to discuss these menu items, and according to The Street, it involves putting multiple items from the McDonald’s menu together to create one food item. 

This included items such as the land, air, and sea burger, which is a combination of a McChicken burger, a Big Mac, and a Filet-O-Fish stacked on top of one another. 

The initial menu song was released in 1989, so McDonald’s launched the remix version in 2024 alongside Lil’ Yachty.

Dexerto reported that all four items will be available in Canada, but only three in the US. The one not available is the sweet chili junior chicken, which is crispy seasoned chicken with shredded lettuce, Thai sweet chili sauce, mayo-style sauce, and two toasted buns. It is unavailable in the US because that menu doesn’t have Thai sweet chili sauce. 

This includes the chicken cheeseburger, a remix of the chicken burger, and a cheeseburger. The surf ‘n turf burger is also a double cheeseburger with a Filet-O-Fish.

They created the apple pie McFlurry, which is a vanilla McFlurry mixed in with pieces of apple pie.

One user on X, formerly Twitter, posted that they hadn’t had McDonald’s in a long time, but after seeing the remix menu, they had to go and get some. 

One X user pointed out their main issue was with the Apple Pie McFlurry. They said people would make the journey to get the McFlurry only for the machine to be broken, something those in the comments could clearly relate to. 

These strategies are not just about attracting customers, but also about optimizing operations and improving the overall dining experience.

These strategies capitalize on customer excitement and the novelty of temporary offerings.

This strategy leverages scarcity and nostalgia to drive sales, illustrating McDonald’s savvy in marketing and customer psychology. The periodic reappearances keep the product desirable and maintain customer interest over time.

Celebrity collaborations like this reflect McDonald’s adaptability and understanding of pop culture trends.

To mitigate rising labor costs, McDonald’s may lean more heavily on automation and technology, ensuring they maintain profitability while adhering to new wage standards.

These kiosks not only reduce staffing requirements but also enhance customer service by expediting the ordering process and reducing human error, marking a significant shift in how fast food operates.

This evolution raises questions about the future landscape of employment in the fast food sector.

This shift requires McDonald’s to balance technological integration with maintaining a satisfactory customer experience.

The energy usage and waste generated by digital devices, if not managed responsibly, could offset some of the sustainability benefits gained from reduced food waste and operational efficiency.

As technology evolves, so too will the fast food industry, continually adapting to new innovations.

Overcoming these challenges will be important for McDonald’s to successfully implement these advanced systems.

The future of McDonald’s looks to blend technology with customer-centric services, aiming to lead the fast food industry towards a more efficient and engaging future.